Drink the moment and live a caribbean coffee.
Coffeerican is a "boricua" coffee service for events or get-togethers with a puertorican barista. It was seeking a minimal and earthy visual identity to represent the roots of Puerto Rico's coffee and the balance of it. With the tagline "drink the moment", we explore and live the caribbean island with just a sip of a local, cultivated coffee, grounded by puertorican themselves. For the final touch, the ideogram of the "garita" completes the concept and forges the bond of Puerto Rico and coffee, enhancing the culture in a cup.